Virgin Australia Fashion Festival 18

We are just under a month away from VAMFF, The Virgin Australia Fashion Festival kicking off in Melbourne.

It is one of my favourite fashion and cultural events to hit Melbourne, and I love that VAMFF is so inclusive. It is open to everyone living or visiting Melbourne, and the consumer is the focus, with so many events going on all over Melbourne for the three-week period.

There are incredible runway shows that feature established designers like Dion Lee, Bec & Bridge, Camilla & Marc, Aje and emerging designers like Atoir (this is one of my favourite new designers to look out for). You can check out the full designer list here. There are retail events, industry seminars (full list here) and beauty workshops etc. So, there is something for everyone depending on your interests.

I have loved attending the business seminars in the past. I have found them so informative, and I have gained so many industry tips over the years, as well as being a great way to connect with new people in the industry.

All my favourite bars, restaurants and fashion spots in Melbourne are buzzing this time of year. The atmosphere around the Exhibition Centre (where the fashion runways are held) is action-packed.

Here are some of my favourite things I love to do around Melbourne when I am in the city waiting for fashion shows or seminars. Nothing beats digging into my favourite lobster rolls at Supernormal, next I always try to fit in a workout, I love Barre Body in the heart of the city, it is such a beautiful space and to unwind.

Finally, there is nothing better than taking a dip in the poor at the Langham and looking over the incredible city skyline.

There are still spots left to some of the key VAMFF events. Don’t miss out on your ticket. Check them all out here.

Photography: Katie Fergus

Shot in collaboration with Tourism Victoria and VAMFF

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