Category

Business

Relaunching My E-Store The Connection

Tonight is a special post as I am so excited to unveil my e-store’s new look. I have been working hard with my sister for the last few months to make it happen. We officially launched The Con-nection around this time last year but it has been a patchy start as we were never granted access to the backend of our own website. This is because our website coder kept promising us he would finish the site but he never did. He built it on his own platform, which meant we couldn’t take it to anyone else so we had to start again from scratch.
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Interview With Aje

It’s no secret that luxurious label Aje is one of my favourite Australian labels. The label has quickly carved a loyal and cult following since its launch in 2007. Its roots originating from Sydney, it wasn’t long before it became noticed by the rest of the country and the world, with its innately cool, chic and timeless designs that stand out because they are so unique. I love that every time I walk into Aje, I find pieces that you can’t find anywhere else.Continue Reading

5 Minutes With Dannii Minogue

I first got a look at this fabulous collaboration between Dannii Minogue and Target at the Melbourne Fashion Festival earlier this year. Since then, I have been eagerly waiting for the collection to drop as I loved what I saw down the runway.Continue Reading

5 Minutes With Bec & Bridge

I have been a Bec & Bridge girl for as long as I can remember. They have saved the day on countless occasions with cool-girl party dresses, that are feminine, on-trend and also affordable. Bec & Bridge have quickly grown to become one of the biggest Australian labels, and are making a huge mark abroad, with a list of celebrity fans including  Miranda Kerr and Nicole Richie. Their successful fashion week show is still on my mind, it was easily one of my favourites of the week. So I have been eagerly waiting for this Spring Sumer 14 collection ‘Layla’ to drop. The talented duo share their inspiration for this collection, favourite piece and a beauty product they can’t live without.
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Q&A | Margie From Viktoria + Woods & The Lofft

One thing that really inspires me is hearing and learning from women that are talented, successful and love what they do, this describes the beautiful Margie Woods perfectly. She started the effortlessly cool Melbourne fashion label Viktoria + Woods and the successful fashion agency The LOFFT (online here)simultaneously in 2003, and she does it all in her stride with a young family! Wow!

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