September 30, 2013

Perth based designer Kylie Radford is behind the beautiful fashion label Morrison, she has achieved so much success as a fashion designer but what I find even more interesting is her success is being recognised in the business world. She has been acknowledged with many prestigious awards such as Young Entrepreneur of the Year...

Perth based designer Kylie Radford is behind the beautiful fashion label Morrison, she has achieved so much success as a fashion designer but what I find even more interesting is her success is being recognised in the business world. She has been acknowledged with many prestigious awards such as Young Entrepreneur of the Year in 2008, nominated for the Telstra Business Woman of the Year 2008 and most recently as a nominee for the renowned InStyle Women of Style awards for her success in business. Most importantly she is a mum of 2 young boys and takes it all in her stride.

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I love this Jax Blazer Reflection and Jax Top Reflection from the new summer collection.

You have an inspirational story, you designed a pair of pants to sell in your Fremantle boutique in 2002 and you quickly sold 25,000 units and became an instant success. You now have 7 Morrison retail stores, 120 wholesale partners and you’re pieces are sold through Myer nationally, what do you account your huge success too? I think I can attest that to our strong brand values; inspire natural love passion and trust. I also have a diverse and talented team that get to work with. We work hard with a strong passion and belief in what we are doing and where we’re going.

 You were recently a nominee at the prestigious InStyle Women of Style awards for your success in business. I was lucky enough to attend these awards last year and the vibe in the room was electric did you enjoy the night? To be nominated was a great surprise; to keep such company as my fellow nominees was a true honour. It was a fantastic night; to be in a room full of successful and inspirational women was amazing. I came back very inspired.

 The Morrison brand is well known for its classic designs, flattering cuts and top-notch quality. You new summer campaign is stunning, what was your inspiration behind the upcoming collection? This season I was inspired by the poetry of Maya Angelou. ‘Still I Rise’ represents an independent and innately happy woman who makes no apologies for being or feeling the way she does. This is the confidence and joy I hope to instil in the Morrison woman through my designs.

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Three key pieces to buy this season?

–       White cotton summer dress; our Saffi range

–       ‘Statement’ dress; perfect for the racing season, summer party or wedding! Lady Range

–       Bright and fun accessories; Our new jewellery range

 You run a successful business and fashion label and most importantly you’re also a mum to two young boys, describe a typical day for you? It starts with me organising my three boys getting ready for school and work. The mornings can get hectic but I love it. Once I drop the boys at school I then head to the studio, coffee in hand. I’m lucky enough to have our head studio just around the corner which makes life a lot easier. My days at work are quite diverse; I love working with my team, everyone is unique and a great inspiration. It makes for a great working environment. Once my day is done at work I then head home; our nights as a family are filled with the usual business of homework, bath routines, dinner and chatting with the boys about everyone’s day and of course lots of pats & cuddles with Frankie.

What’s next for the Morrison brand? This season we have launched our new Jewellery collection, designed by our in house designer, Mandy Harwood. This is something we’re very excited about and hope it adds something fresh and new to the Morrison brand as well as compliment what we represent.

Shop more sleek Morrison looks at www.morrison.com

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