March 20, 2013

Oh how LMFF gets Melbourne buzzing. You all know how much I love a designer collaboration?! This one is special as it involves my favourite coffee brand Lavazza and one of the best Australian (Melbourne born) labels LIFEwithBIRD. I had a chat to the super lovely LIFEwithBIRD designers Bridget McCall and Nicholas Van Messner at a...

Oh how LMFF gets Melbourne buzzing. You all know how much I love a designer collaboration?! This one is special as it involves my favourite coffee brand Lavazza and one of the best Australian (Melbourne born) labels LIFEwithBIRD.

I had a chat to the super lovely LIFEwithBIRD designers Bridget McCall and Nicholas Van Messner at a very special coffee date on Tuesday morning, to hear more about their current A/W collection called ‘Wild Species Dark Love’ and their association with Lavazza.

Bridget explained that the collection is all about “empowering women, being sure of themselves, with a strong confidence coming through”. She also explained that this season has a big focus on the fabrication “functional. wearable, durable and strong fabrics, but also fantastic that truly represented who we are as a brand”. The pair travelled internationally to Italian mills to source the very best fabrics. This ‘Caterpillar Digital’ print that is seen specially designed on all Lavazza cups available at the festival-celebrating Lavazza’s 5th year association with the festival. The print is also the hero of the LIFEwithBIRD collection and was developed in Lake Como. Nicholas explained that “before they looked at doing anything with Lavazza they found this Italian mill and their printing ability was so amazing”

This attention to detail is very obvious, the new collection (check it out here) is something special. With a mix of strong digital prints, structured jackets and beautiful colour palette of grey, plum, taupe and black.

The LAVAZZA x LIFEwithBIRD cup is going to be at the festival all week, if you take a photo in front of it and hashtag #lavazzalook you can go in the running for a daily prize pack including an Mode Mio machine and $50 LIFEwithBIRD voucher. An overall winner will receive a major prize including a night at The Olsen, $500 LIFEwithBIRD voucher and a $250 dinner at BABY restaurant. Ohh yeah I want to win so I took a pic in front of it yesterday.

Below: Trent Knox from Lavazza with Caggie Dunlop, LIFEwithBIRD designers Bridget McCall, Nicholas Van Messner,LMFF devotees & fashion bloggers Jasmin Howell and Fenella McCall and stylist Lana Wilkinson.

IMG_0562 Please Credit 2013 JIM LEE PHOTO Please Credit 2013 JIM LEE PHOTO IMG_0555 collage IMG_0554 Please Credit 2013 JIM LEE PHOTO LAVAZZA_195_jimleepix

 

Wearing:

Top: Steele 

Pants: Zara

Shoes: Nicholas 

Bag: Chloe

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