I think it’s important to treat yourself, and when I do, I like to keep it premium, that’s why it’s a Magnum that I always leap for. I can’t tell you how excited I was to hear that my favourite ice-cream Magnum Ego was re-launching as Magnum Double Caramel Ego with their new campaign #ReleaseTheBest. Magnums bring back so many happy childhood memories. My mum would always treat us with Magnums growing up.
The Magnum Double Caramel Ego is my choice. The thick caramel sauce mixed with that Magnum chocolate flavour tastes as insane as it sounds.
You all know that I rarely write about food on my blog, but with Magnum, it’s different. It pairs with fashion perfectly, as it’s a brand that is all about sophistication and decadence. Magnums luxe collaborations with fashion powerhouses Ellery, Dolce Gabanna and Karl Lagerfeld prove it is all about luxury.
I can’t wait to continue the Magnum tradition in our house with my son Aston when he gets older. I dare you to go double and try the new range.