New Label | LXÉ

I was very lucky to be invited to an intimate brunch today at Entrecôte in South Yarra to launch an incredible new Melbourne label, LXÉ. I must admit I hadn’t heard of the label before I got invited to the launch, so I didn’t know what to expect, but oh boy boy it blew me away. You would know by now that I don’t normally like sharing campaign shots on my blog, but these were too damn good. I just had to share them all with you, as I know you would appreciate them as much as I did. The fabulous Jennifer Stenglein also shot the campaign; anything this woman touches turns to gold.

Of course, it helps that the clothes (designed by Olivia Sheed) are top notch. The collection is made up of my favourite staples (tailored shirts, leather pants and jackets) all in monochrome tones (right up my alley) and finished with high-quality materials and clean lines.

LXÉ feels like it was designed for us Melbournians but it would also look just as perfect on the streets of Paris.

See more here

Photography: Jennifer Stenglein

Model: Claire Collins (IMG)

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