With VAMFF, the Virgin Australia Fashion Festival now over for the year in Melbourne, I am having massive withdrawals.
I am proud to be a long time friend of the Melbourne fashion festival, attending every year for the past 10 years. I have to say this was the best fashion festival Graeme Lewsey and the whole VAMFF team have put together. There was insightful industry seminars, retail events and ‘The Plaza’ at The Exhibition Building this year had it all from tapas and cocktails to incredible music acts with an electric atmosphere. I loved the Tommy Collins pop up in the centre of the plaza which featured incredible food and was pumping each night of the festival. Lets just say I may have had one too many champagnes there.
The Virgin Australia Palm Springs pop up featuring CJ Hendry’s iconic artwork was a great spot to take it all in and mingle, as well as the huge Priceline Beauty Bar where consumers could go and get makeup and hair touch ups.
The reason I love attending VAMFF is everything we lay our eyes on from the runways shows is also available to shop from the Shop The Runway pop up at The Plaza- it’s all about see it now and buy now.
I love people watching- and there is no better place than at VAMFF to check out some unique outfits – very inspirational.
I love supporting my favourite Australian designers at the festival so I have rounded up my outfits from the festival below- with links to shop them.
Until next year! I cannot wait to see what VAMFF has in store for us next.
I loved attending Viktoria + Woods 15th anniversary in collaboration with VAMFF.